2011 | CATEGORY: OTHER NON-FOOD
Aqua Care was launched as a new product in the DIY and Garden/ Horticural supermarkets in September 2010, Elho is an important and innovative supplier in this market.
From the beginning of the Packaging-development Acket was involved in the project. Other parties were Daniel Zonneveld, productmanager at Elho and HCGP for the graphic design. Elho was responsible for the basic idea, Acket did the development of the structural design and this design was used by HCGP to originate the graphics.
The main ideas behind the carton are the maximum visibility of the product, a construction that follows the shape of the product as much as possible , enough printing space for a maximum of communication and a solid manner of hanging the product in the display. Competitive products do not have packaging at all and are not suitable for self-service or just have a plastic bag.
It took 6 months in total from briefing to market. The launch of the product was very succesfull and as well retailers as consumers are very positive.